#GeorgeFloyd: Our Call to Action

In the wake of the murder of George Floyd, civil unrest has sparked protests across the nation. George Floyd was murdered by Minneapolis police offer, Derek Chauvin, on May 25.

The nationwide protest has heightened the necessary conversation around diversity, equity, inclusion, and social justice. These concepts have grown in industry circles, but its intent continues to cloak the perspective of the underserved groups it is meant to aid.

Today, LinkedIn hosted a session #BusinessUnusual around the protest response at a corporate level.

“Corporate executives are coming out in mass to speak openly, honestly and directly about police brutality and racism in America,” said Linkedin Editor at Large Caroline Fairchild.  

This is a time for companies’ diversity leaders and employee resource groups (ERGs) to champion advocacy for their minority members.  

According to The Plug, Salesforce, Box, Twitter, Netflix, and other tech companies have released statements of support regarding racial justice and solidarity for Black Live Matters.

Minorities continue to face many inequalities and disparities, which has been echoed through the COVID-19 pandemic and its response. We have continued to observe minority businesses impacted by the pandemic and now protest be overlooked for aid and resources.

“We all have a responsibility to do better as a society and positively affect change, first starting in our immediate sphere of influence,” said BLNDED Media CEO Naji Kelley.

The staff at BLNDED Media lifts up the countless names of lives lost to police brutality and continues to be a platform that empowers minority businesses and their leaders. If you are in need or providing resources in response to the protests in your area, please complete our survey.

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