The Trend: Live Video Streaming
In our increasingly digital and visual world, businesses across industries are fighting attention amidst the noise. Video as a medium has become one of the most effective ways to stand out and connect with an audience. Video quickly conveys meaning and emotion. It’s memorable, and it catches the eye in a sea of text and static images.
To hit home the growing popularity of video: Over one billion people use Youtube (that’s almost one third of all people on the internet), and the number of daily Youtube viewers has increased 40 percent since March 2014.
Accordingly, many social media sites like Twitter, Instagram, and Facebook have integrated some form of video content on their platforms. Additionally, new social media platforms have recently emerged that feature video as the central medium for interaction.
More and more, brands are recognizing the value of video as an online marketing strategy. Demand Metric completed a survey of 398 marketing, sales, and business professionals which revealed that 69 percent have used video marketing and another 31 percent are planning to. A recent study of 200 executives by Brandlive found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.
The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras. Daily mobile internet usage continues to grow year by year, on a global scale. Of all mobile traffic, online video now accounts for upwards of 50 percent.
The prevalence of both video and smartphones have paved the way for newer social platforms centered around live streaming video, like Periscope, Meerkat, and now Blab.
Blab.im (which is still in beta) is quickly growing in popularity. As a platform that is truly social, interactive, informational, and fun, Blab is certainly worth getting acquainted with for its many potential uses as a tool for business and marketing.
Since Blab is one of the newest of the live video trend, let’s take a closer look.
What Is Blab?
Blab.im is a live video broadcasting platform for hosting, watching, and joining conversations.
Image source: https://blab.im/about
While many have likened it to “Periscope for groups,” you can also think of it as a cross between a talk show and a webinar. It can be used for either of those things as well as casual hang outs, debates, discussions, and workshops. There is nothing quite like it on the market, although it incorporates the best components of several different social media platforms.
Anyone can host their own Blab. It’s available for anyone to watch and interact with. No professional equipment is necessary.
Blab supports two to four “presenters” at a time, displayed in a grid, à la Brady Bunch. Meanwhile, other participants can watch the conversation live on video while adding to the discussion and posing questions via text chat. The host can even pull in audience members into the “hot seat” on the live video chat from time to time, if they so choose.
After the chat wraps up, the conversation can be re-watched on Blab, and the hosts have the option to post the recording to Youtube or embed it on their own site.