BLNDED Founders Series | Roxana Castro

After working four years in the private industry, I learned a lot of process indicators and how to be an effective employee. However, the frustration and limitations of not having the liberty to make the final decisions, and being involved in different areas at the same time, made me feel incomplete.

Last year during my return to my hometown of Tamaulipas, I met Benjamin and Anahí, two artisans who were unable to sell their products and unable to feed their families. I took action to start a venture called Akumal Shop with the hopes to help the most vulnerable communities in Mexico and Latin America.